Our Story

Boost & Balance

Welcome to 1B, where nature and science blend seamlessly to offer you an exceptional hair care experience. At the heart of our brand is a commitment to purity and balance, a philosophy that permeates every product we create. Our journey began with a vision to revolutionize hair care by eliminating the unnecessary and focusing on the essential.

Our Ethos: Natural, Nurturing, No Compromises

We believe in the power of nature to restore and enhance the natural beauty of your hair. That's why our products are free from harsh chemicals, parabens, silicones, and dyes. We stand firm in our commitment to cruelty-free methods, ensuring that every product is as kind to the environment as it is to your hair. Our formulations are SLES & SLS free and sulfate-free, guaranteeing a gentle yet effective approach to hair care.

Global Craftsmanship: Made with Love in Europe

The heart of 1B lies in the expertise and precision of our production. Our products are crafted with love and care in some of the most renowned factories in Spain, Italy, and France. This European heritage brings together the best of artisanal skill and advanced scientific research, ensuring that every bottle of 1B you use is a testament to quality and innovation.

1B - A Symphony of Hair Perfection

Our "Boost & Balance" brand is not just a promise; it's a revolution in hair care. It's about giving your hair the nourishment it needs to thrive and the gentle care it deserves to shine. Join us in our journey towards a more balanced, beautiful you, with hair that reflects your inner vitality and grace.