1B was founded on the belief that your hair care routine should be a moment of indulgence and care, free from the burden of harsh chemicals. Our philosophy is rooted in transparency, efficacy, and a dedication to creating products that prioritize the well-being of both your hair and the environment.

• Our Ethos: Natural, Nurturing, No Compromises: We believe in the power of nature to restore and enhance the natural beauty of your hair. That's why our products are free from harsh chemicals, parabens, silicones, and dyes. We stand firm in our commitment to cruelty-free methods, ensuring that every product is as kind to the environment as it is to your hair. Our formulations are SLES & SLS free and sulfate-free, guaranteeing a gentle yet effective approach to hair care.

• Global Craftsmanship: Made with Love in Europe: The heart of 1B lies in the expertise and precision of our production. Our products are crafted with love and care in some of the most renowned factories in Spain, Italy, and France. This European heritage brings together the best of artisanal skill and advanced scientific research, ensuring that every bottle of 1B you use is a testament to quality and innovation.

• 1B - A Symphony of Hair Perfection: Our "Boost & Balance" brand is not just a promise; it's a revolution in hair care. It's about giving your hair the nourishment it needs to thrive and the gentle care it deserves to shine. Join us in our journey towards a more balanced, beautiful you, with hair that reflects your inner vitality and grace.