Why us?

1B harnesses the power of nature with botanical extracts, essential oils, and plant-based ingredients. We carefully select each element to deliver the nourishment your hair deserves.

Quality Assurance: Our products are formulated without the use of sulfates, parabens, silicones, and other harmful chemicals. We believe in providing a clean and pure alternative to traditional hair care.

Innovation: Our "Boost & Balance" brand is not just a promise; it's a revolution in hair care. It's about giving your hair the nourishment it needs to thrive and the gentle care it deserves to shine. Join us in our journey towards a more balanced, beautiful you, with hair that reflects your inner vitality and grace.

Diversity and Inclusivity: 1B celebrates the diversity of hair.

Our product lines are designed to cater to all hair types, creating a space where every texture is acknowledged and embraced.

Sustainability: Beyond being harsh chemicals free, we are committed to sustainability. Our packaging is eco-friendly, and we strive to minimize our environmental impact at every stage of production.

Customer-Centric Commitment: At 1B, we prioritize your satisfaction and well-being. Our customer service team is dedicated to providing support, guidance, and a seamless experience as you embark on your chemical-free hair care journey with us.